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Shanghai, July 20, 2024 The global photography support equipment market is undergoing unprecedented technological transformation. According to the latest Markets and Markets research report, the global photography support market is expected to reach $7.2 billion by 2028, with a remarkable CAGR of 8.3%. This growth is primarily driven by the proliferation of smart imaging devices, surging content creation demands, and breakthrough advancements in material technologies.
Trend 1: AI-Powered Smart Supports Become Mainstream
2024 has been dubbed "the first year of smart supports". DJI's newly launched "AI Vision Stand" enables automatic framing through gesture recognition, while Zhiyun's "Nebula 4.0" 3-axis stabilizer features built-in ChatGPT voice control. Industry experts predict that by 2026, over 60% of professional photography supports will be equipped with AI-assisted functions, revolutionizing traditional shooting methods.
Trend 2: Modular Design Leads New Trend
Manfrotto's newly released "Transformer" series can transform between tripod, monopod, and handheld stabilizer in just 30 seconds. This "all-in-one" design concept is reshaping industry standards. Notably, compact, portable support products saw a 45% year-on-year sales increase in 2023, reflecting strong demand for mobile shooting solutions.
Trend 3: Special Materials Push Performance Limits
The application of graphene composites has enabled a new generation of supports to reduce weight by 50% while increasing load capacity by 80%. Chinese brand Leofoto's latest "Superconducting Series" uses aerospace-grade titanium alloy, capable of stable operation in extreme environments from -50℃ to 120℃. Materials scientists indicate that self-healing coating technology may become commercially available by 2025, significantly extending product lifespan.
Chinese Brands Lead Innovation Wave
"Chinese support brands are transitioning from followers to standard-setters," said John Smith, Chairman of the International Photography Equipment Association. "They have taken the lead in intelligence and material innovation." Data shows that Chinese brands' global market share jumped from 15% in 2018 to 32% in 2023, and is expected to exceed 40% by 2025.
Sustainability Emerges as New Focus
Environmental concepts are profoundly influencing industry development. Gitzo's "Green Initiative" pledges to use recycled materials in all products by 2026. Notably, biodegradable composite supports have entered the testing phase and are expected to enter mass production in 2025, with 70% lower carbon emissions than traditional products.
Market Forecast Data
• Smart support market share: 25% (2024) → 55% (2028)
• Modular product growth rate: Projected 12.5% CAGR (2024-2028)
• Asia-Pacific market share: 38% (2024) → 45% (2028)
